Why We Created It — and Why Navy & Yellow Are the Colours of Summer
Every summer, Beachkit sets out to create products that don’t just look beautiful on the sand — they need to perform, last, and elevate the experience of being outdoors in New Zealand.
The Beachkit Classic Range was born from that promise.
Over the years, we’ve listened to thousands of customers: families who spend long days at the beach, parents juggling kids and gear, and people who want accessories that feel stylish yet effortlessly practical. We realised there was a gap for a collection that offered:
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Timeless colours that never date
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Functional details that genuinely make the day easier
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Premium finishes without the premium fuss
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Durability that handles harsh NZ summers
And so, the Beachkit Classics were developed — thoughtfully designed essentials that bring together style, simplicity, and everything you need for a great summer.
Why We Created Our Exclusive Beach Mats
If we had to choose one piece of gear that customers rave about the most, it’s our Beachkit Classic Beach Mats — especially the ones with our exclusive umbrella slit.
Most beach mats are bulky, flimsy, or uncomfortable. We wanted something different:
✔ A clean, structured design
No tassels, no fuss — just a mat that lays flat, looks good, and feels better.
✔ A thoughtfully engineered umbrella slit
You can now anchor your umbrella right through your mat — no bunching, no scrunching, no moving around.
This detail alone has become one of our most-loved Beachkit innovations.
✔ Classic colours that pair with any umbrella
This season, our Navy/White and Yellow/White stripe mats have become customer favourites because they work seamlessly with both the Daytripper and Classic umbrellas.
✔ Packs light + folds perfectly
Easy to carry. Easy to clean. Easy to love.
These mats have become one of the fastest-selling pieces in the entire Beachkit collection — and once customers try them, they rarely go back to anything else.
Why Navy & Yellow Are This Season’s Classic Colours
Every year we analyse trends — both global and local — and then adapt them for the New Zealand coastal lifestyle.
For 2024/25, two colours rose above the rest:
NAVY — The Timeless Coastal Essential
Navy is grounded, elegant, and quietly luxurious. It’s been a staple in coastal design for decades because it works with everything:
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Crisp white
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Stripes
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Natural materials
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Soft summer neutrals
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Bright colours like yellow, aqua or coral
Most importantly, navy looks incredible on the beach — calm, confident, and classic.
It’s also extremely durable in the sun, which means Beachkit products in navy stay looking new for longer.
YELLOW — The Colour of Summer Joy
Yellow has a special place in Beachkit’s brand story.
It’s sunshine, optimism, light, and warmth — everything summer should feel like.
This season’s yellow is:
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Soft but vibrant
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Warm rather than neon
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Beautiful paired with sand, navy, and beach neutrals
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A standout colour for accessories and gifting
When we paired Navy + Yellow, something special happened.
The combination felt:
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Fresh
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Classic
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Energetic
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True to NZ summer
This palette now runs through our towels, mats, bags, and accessories — tying the entire Classic Range together in a way that feels cohesive and unmistakably Beachkit.
Designed for Kiwi Summers. Built to Last.
The Beachkit Classic Range is more than a colour palette or a seasonal collection.
It’s a commitment to making summer easier, more stylish, and more enjoyable for every New Zealander who heads to the beach, the park, or the backyard.
Each piece is designed with:
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UPF50+ protection
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Premium fabrics
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Quality stitching and reinforced seams
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Practicality you can feel the moment you use it
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A simple, timeless aesthetic that won’t date next season
Whether you’re setting up for a full day at the beach, hosting a summer BBQ, or buying gifts for someone who loves the outdoors, the Classic Range brings together everything we believe in at Beachkit:
Good design. Beautiful simplicity. And products that make summer better.
